Pixel Memories
A mobile app designed to help users improve their photography through guided challenges and location-based exploration around Melbourne CBD.
2024
UI/UX Designer
Project info
Problem
Many people want to improve their photography but lack structure when practising. Without clear prompts or guidance, practice often becomes random and inconsistent.
As a result, beginners struggle to develop specific skills like composition, framing, or lighting.
The Idea
Pixel Memories introduces guided photography practice by combining creative challenges with real-world exploration.
Users receive photography prompts and are guided to locations around Melbourne CBD where they can capture specific types of images and practise different techniques.
Research &
Key Insights
To better understand motivations around photography practice, I conducted focus groups exploring how people learn photography and what would encourage them to practise more consistently.
Insight 1: The learning should be fun
Users want to improve their photography while having fun at the same time.
Insight 2: Guided learning/practice is key
Users need to put reps in practically to improve their photography skills.
Insight 3: Location matters
Interesting photography locations are important for driving engagement for users.
Insight 4: Simplicity is essential
The app should be intuitive and easy to navigate. There should be little to no challenges for the user to go through the app.
The Design
The Design Cont.
The Design Cont.
